I just wrote a press release for my novel. My first of (hopefully) many to come.
Most of the time I'm a kind of quiet guy. At my day job I tend to keep my head down and work without a whole lot of fanfare. In many ways, that anonymity gives me quite a bit of freedom (mainly leaving work on time, and leaving work at work when I head out for the day)
What I found writing the press release - which is, really, a marketing piece - is I actually have to toot my own horn here. I need to write a piece about my work that makes my work sound like the best thing since the wheel. It's a guilty pleasure in a way. (I must be getting old...my vices are shifting)
While I was in grad school I took a class in writing press releases. It was pretty easy for me - here's some information on a fake client, make them sound intelligent and make their product sound great. Easy. When it's your work and you're the client, and the product you're marketing is real...well, I won't lie to you. I have to admit, the game changes.
I've got a colleague reviewing the release and hope to actually release it next week. I'll keep you posted on what happens next. If things go well, it could hopefully help me move some books. If things don't go well, the world will yawn at me. Hopefully the truth is somewhere in the middle.